Mission & Vision

Mission

To unite, uplift, and defend the economic voice of Latino-owned, women-led, and community-rooted businesses across Oakland. Through education, advocacy, leadership, and truth-telling, we fight for fairness, equity, and visibility in the city we built but too often are excluded from.

 

Vision

We believe Oakland’s future must be built by those who’ve long been denied a seat at the table. Our vision is a city where communities of color and women are not invited into the conversation — we lead it. We are not asking for inclusion — we are claiming our power.